Google Changes Algorithm

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Transcript from (www.newsy.com) Search results — the recipe for success for online merchants. The higher the ranking — potentially the more hits and sales. Turns out — it doesn’t matter if it’s good or bad attention, as long as you’re getting attention. The New York Times published an story about a man – Vitaly Borker – selling counterfeit eyeglasses – and one victims’ unusual experience. That same man revealed that on Google — bad business is actually good business. The amazing part of the story is that Borker – actually went out of his way to irritate customers. HLN explains. “He literally wrote messages to customers like, I’m watching you, with a picture of their apartment building. And you put your hand in the fire, now it’s time to get burned. And he said the more complaints he got, quote ‘the more hits and sales I get.’” He believes that the negative comments about his company – in turn increased his page rank. He was quoted in The New York Times as saying… “I’ve exploited this opportunity because it works … No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage?” Google initially denied their algorithms could make something like this possible — but it has since announced it’s making changes to weed out bad business practices. Forbes brings a part of the statement. “We were horrified to read about Ms. Rodriguez’s dreadful experience. … we immediately convened a team

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